Otakon 2011 Review

(reposted from my Tumblr account)

The last weekend of July 2011 was spent by me at the whatever-teenth annual Otakon. Otakon weekend is perhaps the only weekend on the calendar during which thousands of people actually travel TOWARD Baltimore, Maryland, as opposed to running away from it at full speed, blood gushing from their bullet wounds.

Otakon is synonymous with the first time I ever heard the words “anime” and “convention” used together. Credit for this goes to my friends Bill & Brian who, several years ago, traveled to Baltimore specifically for the convention. Complaints about Baltimore’s lack of parking, restaurants, and navigational ease (all of which I confirmed while there) were interspersed with vivid descriptions of anime infiltration stretching on into infinity. At the time in Philadelphia, at least as far as my experience was concerned, anime was limited to a pathetic shelf or two at the movie/music stores and imported VHS tapes at a novelty shop downtown. Thus, digesting the fact that there was a gathering around the genre, enough to brave the six-hour round trip separating the two cities was difficult.

Then, Brian told me the following story:

“The convention center was also holding some religious conference that weekend. So we’re waiting by the elevator with a bunch of nuns. The elevator doors open and there’s a guy inside cosplaying a demon. He looks right at the nuns and says in a really deep voice ‘going down?’”

I had to go to this event.

It wasn’t until years later that I would begin frequenting anime conventions on an annual basis, despite still classifying myself as “anime lite.” The overall geek culture and sub-emphasis on video games prevalent at many conventions is what attracted me. Ultimately, I even began blogging for the conventions, something that earned me many new friends, friends with whom I felt truly comfortable, close friends. My travels took me to conventions not only in and around Philadelphia, but also to Washington, DC (where I learned that Brian’s above story is an anime con urban legend) and Boston.

So, what did I think of Otakon, the second biggest anime convention in the COUNTRY, a convention to which, as anime anthropologist and good friend Charles Dunbar puts it, “all roads lead?”

Impressive.

But not memorable.

I suppose that size is to blame. In terms of anime convention, Otakon has become a corporation of sorts, with policies and personal politics steering a convention that bills itself “for otaku.” The panel offerings struck me as the least diverse; I am still spoiled by Anime USA 2010, whose panel offerings were not only plentiful but also varied. The fans seemed to be there for no other reason other than to be there, because, dude, this is OTAKON! The sense of community wasn’t wholly lost, but it wasn’t abundant, either; this is in stark contrast to those conventions that draw fewer attendees than Otakon’s final total of 35,000+. It didn’t seem personal.

Maybe it’s just me.

What did impress me was how welcome Baltimore was to the convention. Signs at our hotel and nearby eateries welcomed Otakon. Street vendors were just as plentiful as they are at sporting events, hocking food, drinks and even caps outside of the convention center. I half expected to see Otakon badge scalpers! Certain units in a nearby food court overlooking the city’s famed Inner Harbor offered specials to those in costume and/or possessing Otakon badges. Local TV news crews were on scene and one free weekly newspaper I saw—a publication describing itself as a source for all things “hip”—featured Otakon on the front page.

Perhaps Otakon 2012 will be more “Otakon” and less “OTAKON!!!”

This all being said, I am in no way any sort of expert. I open the comments floor to any and all debate/discussion about your OWN thoughts on a convention whose most popular aspect was a guy selling ice cold water.

For only one dollar.

Water + Otakon = Meme?

“I got your ice cold water! And it’s only one dollar!”

If you were at Otakon 2011 for any length of time, you are not only familiar with the above words, but they are tattooed onto your brain.

From Thursday through early Sunday afternoon, one of the numerous beverage vendors lined up along Pratt Street outside of the Baltimore Convention Center is standing out from the rest. More ripped than Major Armstrong, clad in sunglasses, shorts, and (why not?) a weight belt, the vendor enthusiastically sings over and over into a bullhorn the following chant:

“I got your ice cold water!
And it’s only one dollar!
I got your ice cold water!
And it’s only one dollar!
I got your ice, ice,
Cold, cold
Ice, ice
Cold, cold
I got your ice cold water…”

The chant appeared to be set to the theme from “Mighty Morphin’ Power Rangers.” Peddling nothing more than half-liter bottles of Nirvana brand water, his simple yet unique approach to advertising drew crowds and their cameras. At one point, even Otakon staff members were seen filming his pitch for inclusion on the website.

“Can I autotune you?” an attendee in the crowd asks, his Droid already recording.

The man behind the bullhorn goes by the name of Josh. He and his wife Candice, who assists with sales, are Baltimore residents and were also present at Otakon 2010, sans musical chant. During their four sixteen-hour workdays outside the convention center, the couple estimates that over 100 cases of water were sold. “Honestly, I’ve lost count,” Candice says. At twenty-four bottles to a case, this translates to a gross profit of close to $2500, minus the Baltimore street vendor fees.

During Otakon’s hiatus, Josh’s day job is living proof as to why he is so overzealous about hydration.

“Personal trainer,” he says before turning away to complete another sale.

He may be a quiet man when it comes to conversation, but Josh was noticeably appreciative of his new fans. He posed for photographs, performed for rolling video cameras, and never forgot a “thank you.” Before long, otaku passing by were giving the pair loose singles simply because of his notoriety.

His chant was being repeated by attendees. Pro- and anti-“ice cold water guy” messages were filling up Twitter, Tumblr, and Facebook. Weight belts were flying off of local sporting goods store shelves, quickly becoming part of last-minute cosplay outfits.

OK, I made that last part up. Nevertheless, the fact that Josh and his catchy chant were circulating around the Internet like Google Plus invites could only mean one thing: he’s on his way to becoming the next meme. Cries of “ice cold water!” could very well replace “Marco!” or “Buttscratcha!” at future conventions. Heated, misspelled forum and Twitter debates will form over the exact words in the chant and to what melody it was set. And finally, Otakon enjoys a new stake of popularity that is NOT a fire alarm.

Meet Rachel, an attendee from Allentown, Pennsylvania. She has the distinction of purchasing the very last ice cold water from Josh and Candice. She laughed and admitted no real reaction when informed that she helped close the chapter of the net’s latest celebrity.

As for Josh and Candice? The batteries were removed from the bullhorn, the cooler’s lid was shut, and off they walked, presumably to watch “Mighty Morphin’ Power Rangers.”

(Very special thanks to Lauren Orsini, who helped me out immensely with this post; do yourself a favor and check out her site, for her writing pwns all that is pwnable)